ONE MILLION DEVICES AND COUNTING: THE GROWTH OF EYE ECOSYSTEM

In telematics, small devices can create a big impact. Bluetooth® Low Energy technology has opened new possibilities for tracking assets, identifying drivers, and monitoring environmental conditions without complex installations.

EYE Beacons and EYE Sensors were developed with this idea in mind – to expand the capabilities of GPS tracking solutions without complex installation. Today, more than 1 million EYE devices delivered worldwide are used to track assets, cargo, and equipment, supporting companies across logistics, construction, and many other industries.

This milestone highlights the growing demand for solutions that extend telematics beyond vehicles. With small wireless devices and Bluetooth® Low Energy technology, businesses can collect valuable data from objects that were previously difficult or impossible to monitor.

EYE Beacons and EYE Sensors support a wide range of telematics applications. Companies use them for driver identification, asset visibility, tool tracking, and monitoring cargo conditions such as temperature and humidity. Combined with Teltonika GPS tracking devices, these wireless accessories extend telematics systems beyond vehicles within a single integrated solution.

FROM IDEA TO EYE ECOSYSTEM

Reaching one million devices in the field reflects not only technological innovation but also strong collaboration with partners worldwide.

To better understand how the EYE ecosystem evolved and why it continues to gain traction across industries, we spoke with Vytenis Kibildis, product owner of EYE devices, and Karolis Pupšys, a sales manager who has led some of the largest deployments of these devices.

When the first EYE devices were introduced in 2021, the goal was to expand telematics capabilities with small, wireless accessories that could be deployed quickly and at scale.

According to Vytenis Kibildis, the idea originated from the ambition to create a fully integrated solution developed entirely by Teltonika.

“After observing that we were primarily reselling third-party accessories, Teltonika founder Arvydas Paukštys challenged us to develop our own hardware. The goal was to ensure that the full solution would be powered by Teltonika-engineered technology.”

Another key objective was making wireless telematics solutions more accessible.

“Many telematics users struggled with the high cost of traditional wired sensors and the complexity of deploying them at scale. Our goal was to deliver the same high performance in a more accessible and cost-efficient solution, making large-scale deployments easier.”

ENGINEERING THE EYE DEVICES

Developing the EYE devices also required solving complex engineering challenges, particularly ensuring durability in demanding environments. One of the biggest challenges was achieving an IP67 protection rating using a press-fit mounting system instead of traditional screws or adhesives.

“This required us to push the limits of injection moulding precision. We had to achieve extremely tight tolerances to ensure the casing remained watertight under industrial conditions,” explains Vytenis Kibildis.

From the beginning, the development team aimed to create a device that balances several key factors rather than prioritising one feature over another.

“Our priority was balance – compact size, long battery life, and ease of deployment. This balanced approach makes the EYE series versatile enough for many industries.”

Since the launch of the first devices, the portfolio has expanded significantly. Today, the EYE ecosystem includes specialised versions designed for demanding environments and specific industry requirements.

“The portfolio now includes ATEX-certified models for hazardous environments, EN12830-compliant devices for food and pharmaceutical logistics, and custom firmware tailored to specific client needs.”

REAL-WORLD PROJECTS DRIVING ADOPTION

Market adoption has also been strongly driven by partners who continue to develop new use cases for EYE devices.

Karolis Pupšys, who has worked closely with integrator partners deploying these solutions, says partners responded very positively when the EYE devices were first introduced. “Partners were impressed by the build quality and affordability of the EYE devices. In this segment, those two factors are especially important.”

Partners have also found creative ways to use the technology across different industries. “One interesting example was monitoring eggs during transportation and storage by placing an EYE Sensor inside a test egg used to measure environmental conditions,” says Karolis Pupšys.

Demand for Bluetooth®-based solutions has grown steadily as partners look for new ways to expand their telematics services and create additional value for customers. “The growth rate has surpassed many of our other products. Partners see EYE devices as an easy upsell that also opens the door to new asset-tracking projects focused on improving visibility.”

For companies considering Bluetooth®-based solutions, the key is to understand the customer’s problem and design the right system architecture. “Be creative with the gateway setup – whether it’s our product, existing infrastructure, mobile applications, or something else.”

The growing number of deployments worldwide reflects how partners continue to discover new ways to apply wireless technology in telematics projects.

Reaching one million devices in the field reflects years of collaboration between engineers, partners, and customers who continue to find new ways to use wireless technology in telematics projects. As new applications emerge across industries, the EYE ecosystem continues to evolve alongside the needs of integrators and their customers.